Social Media Marketing for Businesses

First a big mistake some small businesses encounter is trying to tackle social media all at once.

We know it can be overwhelming so we encourage you to take your time and invest in the right one or two platforms, that work best for you sprout social has great guides that cover how small business can navigate each main network.

For example, if your goal is community and relationship building you may want to first focus on Facebook.

If you’re more focused on brand awareness and discovery then Instagram may be the best for you. Which platforms you’re going to focus on you’re going to need to determine your content strategy a big mistake.

A lot of brands make is to haphazardly post content studies show that more customers are actually going to go to your social media channels before they’re even checking out your website.

So, you’re going to make sure that everything you post is in line with your brands.

The Five Core Pillars of Social Media Marketing

Social strategy : Planning your goals, planning your proper strategy you need to clarify that which social media platform will help you to reach your goals. Where your audience is engaging nowadays maybe on Instagram may be on Facebook, LinkedIn or whichever platform you need to analyze this and prepare your proper strategy in that.

Planning and Publishing : Planning your social media strategy, what type of content you are going to publish on the daily basis, because content is the gasoline without content. You are not going to grow on social media you need plan your content, you need to see which post having the most engagement, you need to proper maintain your hashtag strategy if you want to grow organically. So, planning and publishing your content is very necessary. In which day what type of content you are going to publish is the most important part when it’s come to social media marketing.

Listening and Engaging : Let’s say if someone putting comment on your post, let’s say someone is messaging on the messenger, let’s say someone is emailing you someone is doming you. You need to engage with them, you need to reply to every comment, you need to manage every review of your social media marketing of your all-digital handles and this is one of the most important part. Because if audience is trying to talk with you, and then you are not engaging with them then this is your fault, you need to focus on this, you need to keep engaging with them, you need to keep putting engaging content with them. So that they can comment so that they can like your post so that they can share it with their friends so that they can save for the future purpose, so this is the most important part also.

Analyzing and Reporting : Let’s say today you post something and tomorrow you’re going to post something, so what is the difference between those two posts? How many people are engaged, how much reach you got in that post, how your audience are interacting with their post. So, you need to analyze and report and plan your next content according to that.

Advertising : Advertising on social media is one of the most important things, without advertisement it’s very hard to grow. Because as we know that platforms like Facebook, Instagram organic reach is now dead. You need to focus on advertising but you need to promote your posts to more and more people, Maybe in your locality maybe in all over Bangladesh, wherever you are providing your services.